“Daruma-san To” is the third book in Hiroshi Kagakui’s beloved “Daruma-san” series, designed especially for babies. With its simple yet engaging rhymes and fun surprises, this board book brings laughter and bonding moments to families. In this post, we’ll explore what makes “Daruma-san To” so special, share its release details, ideal age range, sales milestones, and heartwarming reader feedback.

1. What Is “Daruma-san To”?
“Daruma-san To,” created by Hiroshi Kagakui, features a round, smiling “daruma” doll whose antics unfold page by page. The text consists solely of the phrase “Daruma-san to…,” building a rhythmic anticipation. When you turn the page, the daruma reveals a playful action—rolling, stretching, or hiding—always bringing smiles to babies and parents alike. The minimal text, paired with bright, expressive art, perfectly engages a baby’s developing senses.
2. Release Date
“Daruma-san To” was published on January 28, 2009 by Bronze Shinsha. This sturdy hardcover board book measures 18×18 cm and contains 20 thick pages, ideally sized for little hands to touch, grab, and explore.
3. Target Age
This book is designed for 0 months and up:
- 0–6 months: High-contrast red and black illustrations help newborns focus and delight in the friendly daruma’s big eyes and bold shape.
- 6–12 months: As babies grow more curious and begin to grab and turn pages, they love the surprise “koron!” (thud) when the daruma tumbles.
- 12+ months: Toddlers start to mimic the “Daruma-san to…” phrase, point to the changing expressions of the daruma, and laugh along with parents as they anticipate each turn.
4. Content Overview
4.1 Composition
– The book contains 20 thick pages. Each two-page spread shows “Daruma-san” with the words “Daruma-san to…,” and the next spread reveals a comedic action—rolling, stretching, or peeking—always presented against a bright white background so baby can focus entirely on the daruma’s expression and movement.
4.2 Illustration Appeal
– Kagakui’s simple yet expressive illustrations showcase the daruma’s changing emotions—wide-eyed surprise, a big grin, or squinty laughter—encouraging babies to track visual cues and enjoy early emotional recognition.
– The high-contrast red daruma against the white background enhances visual engagement and supports early visual development in a baby’s growing eyes.
4.3 Rhythm & Interactive Features
– Reading “Daruma-san to…” builds playful suspense. Pausing before turning the page creates anticipation, and the “koron!” (thud) surprise tickles a baby’s auditory senses and rewards their focus.
– This interactive reading style fosters early cause-and-effect understanding: baby watches the book, turns the page, and sees something funny happen—reinforcing attention and early social engagement.
5. Sales Numbers (Series Total)
– The “Daruma-san” series—consisting of “Daruma-san Ga,” “Daruma-san No,” and “Daruma-san To”—has sold over 9.28 million copies worldwide as of early 2023.
– Individually, “Daruma-san To” has contributed significantly to the series’ success, remaining a staple on baby bookshelves and holding its place as a long-selling favorite in Japan and abroad.
6. Reader Reviews
6.1 Babies Completely Captivated
– “My 5-month-old son’s eyes light up the moment I say ‘Daruma-san to…’ He laughs out loud when he sees the daruma tumble with a ‘koron!’ It’s his favorite bedtime ritual!” – Emma, new mom
6.2 Parents Enjoy the Rhythm
– “Even my partner, who’s not used to reading, can easily read ‘Daruma-san to…’ and we both laugh before our 1-year-old does. It’s a simple, fun way to bond.” – Marcus, father of a toddler
6.3 Lasting Appeal
– “We bought this when our daughter was 2 months old. Now at 14 months, she still brings ‘Daruma-san To’ over every morning. It’s amazing how something so simple can stay engaging as she grows.” – Lily, preschool teacher and mom
7. Detailed Highlight Points
7.1 Simple Yet Engaging
The brilliance of “Daruma-san To” is its utter simplicity. With only two words and a single character per spread, babies remain captivated, and parents enjoy the interactive reveal with each page turn.
7.2 Onomatopoeia & Sensory Play
– The bold “koron!” on each spread stimulates a baby’s auditory sense. Even before they speak, early exposure to playful sounds and rhythm supports language development and listening skills.
7.3 Expressive Daruma Character
– Each spread highlights the daruma’s varying expressions—surprise, glee, or playful mischief—helping babies recognize emotions and track visual changes.
– The bright red daruma stands out sharply against the white background, creating a high-contrast visual stimulus ideal for newborns’ developing vision.
8. Meaning Behind the Title
“Daruma-san To” means “Daruma’s…” in Japanese. The trailing “to” builds suspense: “Daruma-san to…” invites parents and babies to lean in and discover the surprise. This playful tease encourages anticipation and engagement from the very first page.

9. Conclusion
“Daruma-san To,” published on January 28, 2009, is a delightful third volume in Kagakui’s cherished series, perfect for infants aged 0 and up. This 20-page board book combines tactile pages, rhythmic text, and expressive art to create a joyful bonding experience. With the “Daruma-san” series selling over 9.28 million copies, “Daruma-san To” continues to enchant families around the world.
If you’re looking for a picture book that sparks laughter, supports early development, and creates sweet family moments, add “Daruma-san To” to your baby’s library today!
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